Sunday, October 4, 2009

We Are Austin Too, Part I

The local CBS affiliate here in Austin, KEYE 42, adopted the slogan "We Are Austin" a few years back, and it's been so successful that they've made weareaustin.com their main website's URL. They frequently air "We are Austin" ads that involve their news anchors and reporters, along with residents of Austin, all saying "We are Austin!" with great verve and enthusiasm. Each of the Austin residents is attractive, well-dressed (and likely well-to-do), most of them are white, and UT students figure prominently in the ads, even though UT students are only Austin part of the year, and only for a few years. This makes certain advertising sense, of course, but it's not really very reflective of the way Austin's population really looks. After all, white people make up less than half of the Austin population. Also, a solid 14% of the population lives below the poverty line, there's a huge (and generally under-counted) homeless population, and panhandlers are everywhere. So I thought I'd make my own ads with the aim that, when combined with KEYE's, they might present a more accurate image of the city. Here's my first:

1 comments:

It only takes 1 said...

RIGHT ON BROTHER, RIGHT ON !

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